VXI PH: The Sole BPO Company to Be One of the Finalists in the TikTok Ad Awards Philippines 2024

TikTok has launched its first-ever Ad Awards in the Philippines, celebrating campaigns that exemplify authenticity, inspire creativity, and bring joy to communities while achieving groundbreaking results. Among the standout finalists in this prestigious event was VXI PH, recognized for its innovative campaign, "VXI Project Elixir," in the Best Performance Campaign category.

The Best Performance Campaign category highlights the measurable impact of paid TikTok campaigns, showcasing brands that leverage TikTok for lower-funnel objectives. VXI PH's "VXI Project Elixir" demonstrated exceptional use of the platform, earning it a well-deserved spot among the top contenders. Notably, VXI is the only BPO company among the finalists.

While VXI PH was a notable finalist, the ultimate accolade in this category went to Nestlé Philippines. Their MAGGI Barangay Nestlé Recipe Channel Pilot campaign was celebrated for recognizing TikTok's value proposition around Shoppertainment, merging shopping and entertainment to engage and delight audiences.

Other remarkable campaigns in the Best Performance Campaign category included:

• L'Oreal Philippines - Garnier: Vitamin C Serum 24H Livestream Marathon
• Nestlé Philippines: MAGGI Barangay Nestlé Recipe Channel Pilot
• Pampers: Pampers PH November 2023 Brandformance Test
• realme Philippines: December 2023 Always On
• Universal Robina Corporation Philippines: URC Philippines Conversion Lift
• Wavemaker MNY (L'Oreal): MNY 9.9 VSA

The inaugural TikTok Ad Awards received nearly 200 submissions from brands and agencies across the Philippines, competing in four categories: Best Branding Campaign, Best Commerce Campaign, Best Performance Campaign, and Best Local Hero Campaign. This enthusiastic participation underscores the vibrant creativity and innovation within the Filipino marketing community.

The TikTok Ad Awards 2024 have set a new benchmark for excellence in digital marketing in the Philippines, and VXI PH's recognition as a finalist underscores its outstanding contribution to the field. The company’s achievement highlights the power of effective, creative, and impactful marketing strategies on the TikTok platform.